Increase B2B Industrial Marketing With Engaging Explainer Videos
In recent days, the landscape of B2B industrial marketing has changed quickly. In traditional marketing, techniques such as tradeshows, brochures, and cold calls are ineffective at attracting attention. In the current digital era, explainer videos have become a practical resource for marketing. Industrial companies need to convey complex concepts quickly and efficiently. So, the Explainer video is the best choice to explain industrial concepts more simply. Want to dive deeper? Learn how explainer videos can transform your industrial marketing strategy in just a few minutes!
What is an Explainer Video?
An explainer video is a short, beautiful clip that describes a product, service, or idea quickly and straightforwardly. It often utilizes animations, graphics, or live-action clips to simplify complicated concepts into clear visuals and messages. If you want to take your business to the next level, it is vital to collaborate with the best video production company to make your industrial videos for your B2B business.
1.The Shift to Digital-First Marketing
- B2B clients progressively depend on online research before interacting with the sales team.
- Video content consumption has reached outstanding levels, and most B2B clients use videos to understand a product or service.
- Explainer videos explain complicated industrial concepts, making them easier to understand.
2. Why Explainer Videos Work for Industrial Marketing
Simplify Complex Products
- Industrial products and solutions often involve technical factors.
- Explainer videos simplify them into understandable visuals and narratives.
- It helps customers to understand essential features and benefits.
Engaging Decision-Makers
- Busy engineers, buying managers, and executives prefer viewing a 60-second video instead of reading a long whitepaper.
- It enables them to quickly consider solutions without going through complex texts.
Increase Retention & Understand
- Research explains most people remember 95% of information from a video, whereas they only keep 10% from written text.
- This increased retention helps keep your brand and product notable when purchasing.
Key Benefits of Using Explainer Videos
Improve Lead Generation
- Merging videos into landing pages can improve conversions by as much as 80%.
- It attracts more qualified leads and creates more significant engagement with potential customers.
Increase SEO & Online Presence
- Video content on websites reaches higher rankings on search engines, increases brand visibility, and results in more significant organic traffic.
Boosts Brand Trustworthiness
- Professional explainer videos establish your company as a leader in the field.
- It promotes trust and makes your company seem more authoritative and reliable.
Accelerates Sales Processes
- It helps the clients learn the benefits of your product and make quicker decisions.
- It minimizes doubts and reduces the time needed to finalize the deal.
Types of Explainer Videos for Industrial Marketing
Animated Videos
- It is perfect for showcasing processes, workflows, or product features and simplifying complex concepts with engaging visuals.
Live Demonstrations
- I use your products in natural scenarios for easy understanding.
- It allows potential clients to get practical benefits and performance in the real world.
Whiteboard Explainers
- It is excellent for educational content and technological explanations.
- It helps to break down complex concepts with step-by-step illustrations.
Client Testimonials
- It builds trust by highlighting real success stories and helping potential clients hear direct statements from happy customers.
How to Create an Effective Explainer Video
Keep short Video
Make 60 to 90 second videos to keep the viewer's attention, creating a clear and compelling message while maintaining interest.
Highlight the problem-solution strategy
It needs to highlight the problems faced and how your product solves them, clearly explaining the necessity of your solution.
Include clear, engaging visuals
Avoid precise, complicated vocabulary and use graphics that improve the visual beauty and clarity of the content.
Add a strong call-to-action (CTA)
Encourage viewers to book a demo, get a brochure, or reach out to sales, leading them toward the next step in the client journey.
Professional Industrial Video Production Company in Coimbatore
Explainer videos are not simply a trend to become important in B2B industrial marketing. They help to approach the gap between technical complexity and customer understanding. It promotes the process of attracting, engaging, and converting leads.
If you haven't started to invest in explainer videos yet, now is the time to get started. Biz Brand Booster is a top digital marketing agency and vest video production company that provides all industrial production services for your business. We also offer branding, social media advertising, and website design in Coimbatore
